7 Links You Need To Track with UTM Parameters

You’ve heard that UTM parameters can help you keep track of the links you use in your marketing efforts. Awesome, right? You’re going to know exactly where everyone’s coming to your site from, and what campaigns are working. Your job …

5 Reasons You Need Multi-Touch Attribution

Multi-touch attribution is one of those marketing buzzwords that we all know we need to know. You want to walk into your monthly networking breakfast and say “Oh, multi-touch attribution, of course we’re doing that”. But, do you really understand …

Digital Marketing Analytics

Digital Marketing Analytics: We’re All Driving Blind (And that’s okay) Does this situation sound familiar? You’re posting on social media (Facebook, Twitter, LinkedIn, Pinterest, maybe even Snapchat and Instagram) regularly. You’re up and running with a marketing automation tool and …