The CampaignTracking Blog
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A Beginner’s Guide to Tracking with UTM Parameters
You’ve heard it before- attribution is key to proving return on investment (ROI). But, how do you filter through the noise to figure out which digital marketing efforts are actually driving traffic and conversions? Enter UTM parameters. Ever look at a URL and notice a...
7 Links You Need To Track with UTM Parameters
You’ve heard that UTM parameters can help you keep track of the links you use in your marketing efforts. Awesome, right? You’re going to know exactly where everyone’s coming to your site from, and what campaigns are working. Your job is about to get easy. Except…when...
Setting Goals for Your Marketing Campaigns
Do you ever wrap up a project, send an email, or run a meeting and walk away with a supreme sense of accomplishment and importance, convinced of just how indispensable you must be to your company? Congratulations; that’s you and every single one of your coworkers....
Social Skills: Find Your Clique on Social Media
Everyone is on social. Social is important. Social is a channel that your customers expect you to be active and engaged on. I mean, all the cool kids are doing it, right? But as with so many other social endeavors, for a lot of marketers, social media leaves us...