The CampaignTracking Blog

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7 Links You Need To Track with UTM Parameters

7 Links You Need To Track with UTM Parameters

You’ve heard that UTM parameters can help you keep track of the links you use in your marketing efforts. Awesome, right? You’re going to know exactly where everyone’s coming to your site from, and what campaigns are working. Your job is about to get easy. Except…when...

Setting Goals for Your Marketing Campaigns

Setting Goals for Your Marketing Campaigns

Do you ever wrap up a project, send an email, or run a meeting and walk away with a supreme sense of accomplishment and importance, convinced of just how indispensable you must be to your company? Congratulations; that’s you and every single one of your coworkers....

Social Skills: Find Your Clique on Social Media

Social Skills: Find Your Clique on Social Media

Everyone is on social. Social is important. Social is a channel that your customers expect you to be active and engaged on. I mean, all the cool kids are doing it, right? But as with so many other social endeavors, for a lot of marketers, social media leaves us...