How to Track a Marketing Campaign

In this video, Justin Cutroni, Analytics Evangalist at Google walks through the basic steps of tracking a marketing campaign with Google Analytics. Tracking your marketing campaigns answers the age old question of what’s working and what isn’t. With so much data at our finger tips, it’s easy to over look the reasons for capturing it. Whether you’re using Google Analytics, Mixpanel, Kissmetrics or another analytics system, attributing your goals back to the traffic campaign, source & mediums is essential to making sound decisions about where to invest time and resources on marketing.

To learn more about using UTMs, check out our Beginner’s Guide to Campaign Tracking with UTM Parameters.

Ready to try out CampaignTracker? Sign Up for Free