Campaigns Articles

We write and share useful content about link management and digital marketing.

Apr 5, 2023

Unleash the Power of Campaign Naming Conventions with CampaignTracker

Stay organized: With campaign naming conventions, you can keep all your campaigns in order like a boss.

Jan 7, 2023

The Ultimate Guide to Using UTM Parameters

Using UTM parameters as part of your Marketing strategy is one of the best ways to track your Marketing campaigns.

Mar 22, 2022

Short URLs vs long URLs: 3 reasons Marketers should care

Why would you want to shorten a URL?

Mar 22, 2019

Tracking Campaigns with URL Builder

Google’s URL Builder is a handy form

Mar 6, 2019

Three Reasons Why Content Marketing is More Important than Sponsored Advertising

Millennials are now the working-age generation, and they want to see you know your stuff

Feb 27, 2019

How to Track a Marketing Campaign

Tracking your marketing campaigns answers the age old question of what’s working and what isn’t

Dec 28, 2018

5 Reasons You Need Multi-Touch Attribution

Multi-touch attribution is one of those marketing buzzwords that we all know we need to know

Dec 18, 2018

A Beginner’s Guide to Tracking with UTM Parameters

How to filter through the noise to figure out which digital marketing efforts are driving traffic and conversions

Nov 23, 2018

Setting Goals for Your Marketing Campaigns

Successful marketing happens when marketing goals are aligned to broader company goals.