Digital Marketing Analytics

Digital Marketing Analytics: We’re All Driving Blind (And that’s okay) Does this situation sound familiar? You’re posting on social media (Facebook, Twitter, LinkedIn, Pinterest, maybe even Snapchat and Instagram) regularly. You’re up and running with a marketing...

5 Reasons You Need Multi-Touch Attribution

Multi-touch attribution is one of those marketing buzzwords that we all know we need to know. You want to walk into your monthly networking breakfast and say “Oh, multi-touch attribution, of course we’re doing that”. But, do you really understand it? And do you really...

A Beginner’s Guide to Campaign Tracking with UTM Parameters

You’ve heard it before- attribution is key to proving return on investment (ROI). But, how do you filter through the noise to figure out which digital marketing efforts are actually driving traffic and conversions? Enter UTM parameters. Ever look at a URL and notice a...

7 Links You Need To Track with UTM Parameters

You’ve heard that UTM parameters can help you keep track of the links you use in your marketing efforts. Awesome, right? You’re going to know exactly where everyone’s coming to your site from, and what campaigns are working. Your job is about to get easy. Except…when...

Setting Goals for Your Marketing Campaigns

Do you ever wrap up a project, send an email, or run a meeting and walk away with a supreme sense of accomplishment and importance, convinced of just how indispensable you must be to your company? Congratulations; that’s you and every single one of your coworkers....

Social Skills: Find Your Clique on Social Media

Everyone is on social. Social is important. Social is a channel that your customers expect you to be active and engaged on. I mean, all the cool kids are doing it, right? But as with so many other social endeavors, for a lot of marketers, social media leaves us...