Tracking Campaigns with URL Builder

Justin Cutroni, Analytics Evangalist at Google takes us through all the steps of tracking campaigns with URL Builder in this video. Google's URL Builder is a handy form, making it quick and easy to generate a UTM tagged URL. Justin give us some great recommendations...

8 Best UTM Builder Spreadsheet Templates Reviewed (2019)

Looking for the best Google Analytics URL builder spreadsheet for your digital marketing team? Lucky you! We've spent some time gathering what we consider to be the top 8 spreadsheets and put them into one comprehensive list. Google Analytics URL Builder Spreadsheet...

How to Track a Marketing Campaign

In this video, Justin Cutroni, Analytics Evangalist at Google walks through the basic steps of tracking a marketing campaign with Google Analytics. Tracking your marketing campaigns answers the age old question of what's working and what isn't. With so much data at...

Digital Marketing Analytics

Digital Marketing Analytics: We’re All Driving Blind (And that’s okay) Does this situation sound familiar? You’re posting on social media (Facebook, Twitter, LinkedIn, Pinterest, maybe even Snapchat and Instagram) regularly. You’re up and running with a marketing...

5 Reasons You Need Multi-Touch Attribution

Multi-touch attribution is one of those marketing buzzwords that we all know we need to know. You want to walk into your monthly networking breakfast and say “Oh, multi-touch attribution, of course we’re doing that”. But, do you really understand it? And do you really...

A Beginner’s Guide to Campaign Tracking with UTM Parameters

You’ve heard it before- attribution is key to proving return on investment (ROI). But, how do you filter through the noise to figure out which digital marketing efforts are actually driving traffic and conversions? Enter UTM parameters. Ever look at a URL and notice a...

7 Links You Need To Track with UTM Parameters

You’ve heard that UTM parameters can help you keep track of the links you use in your marketing efforts. Awesome, right? You’re going to know exactly where everyone’s coming to your site from, and what campaigns are working. Your job is about to get easy. Except…when...

Subscribe To Our Blog

Subscribe To Our Blog

Sign up to get the latest marketing and campaign tracking tips delivered to your inbox.

You have Successfully Subscribed!