Tracking Campaigns with URL Builder
Justin Cutroni, Analytics Evangalist at Google takes us through all the steps of tracking campaigns with URL Builder in this video. Google's URL Builder is a handy form, making it quick and easy to generate a UTM tagged URL. Justin give us some great recommendations...
Three Reasons Why Content Marketing is More Important than Sponsored Advertising
With the average person scrolling 300 feet of social media a day, most have naturally grown accustomed to ignoring advertisements – even the sponsored ones – that show up in their feeds. Content, with an attractive image and enticing title, is far more likely to stop...
8 Best UTM Builder Spreadsheet Templates Reviewed (2019)
Looking for the best Google Analytics URL builder spreadsheet for your digital marketing team? Lucky you! We've spent some time gathering what we consider to be the top 8 spreadsheets and put them into one comprehensive list. Google Analytics URL Builder Spreadsheet...
How to Track a Marketing Campaign
In this video, Justin Cutroni, Analytics Evangalist at Google walks through the basic steps of tracking a marketing campaign with Google Analytics. Tracking your marketing campaigns answers the age old question of what's working and what isn't. With so much data at...
Ready to Partner? Earn Lifetime Revenue for Every Customer You Refer to CampaignTracker
54% of Americans say that their purchase decisions are driven by word-of-mouth. No form of digital marketing prowess can compare to a solid trustworthy recommendation. Whether you’re a world renowned influencer, a digital marketer by trade, or just that person that...
Digital Marketing Analytics
Digital Marketing Analytics: We’re All Driving Blind (And that’s okay) Does this situation sound familiar? You’re posting on social media (Facebook, Twitter, LinkedIn, Pinterest, maybe even Snapchat and Instagram) regularly. You’re up and running with a marketing...
5 Reasons You Need Multi-Touch Attribution
Multi-touch attribution is one of those marketing buzzwords that we all know we need to know. You want to walk into your monthly networking breakfast and say “Oh, multi-touch attribution, of course we’re doing that”. But, do you really understand it? And do you really...
A Beginner’s Guide to Tracking with UTM Parameters
You’ve heard it before- attribution is key to proving return on investment (ROI). But, how do you filter through the noise to figure out which digital marketing efforts are actually driving traffic and conversions? Enter UTM parameters. Ever look at a URL and notice a...
7 Links You Need To Track with UTM Parameters
You’ve heard that UTM parameters can help you keep track of the links you use in your marketing efforts. Awesome, right? You’re going to know exactly where everyone’s coming to your site from, and what campaigns are working. Your job is about to get easy. Except…when...
