Top reasons why your startup needs a link management platform


By Jonathan Mark

14 Mar 2023

Links are one of the key ways to build brand awareness and establish credibility as a startup, so be sure to keep them organized in a link management platform like CampaignTracker.

When it comes to organizing your links, does it feel like a tangled ball of yarn that needs to be unraveled one thread at a time? Or perhaps as a startup, you don’t pay enough attention to your links in general. After all, as long as you have incoming traffic, why does anything else matter? Well, actually, your links are extremely important. And if you don’t already know why, you could be losing valuable data and knowledge about your customers.

But why is link management important?

In today's digital age, businesses of all sizes rely on links to connect with their customers and promote their products or services. A link management platform is a software tool that helps businesses manage their links in a more organized and efficient way. It also allows businesses to create, track, and analyze their links and helps them optimize their link strategy for better results. For example, suppose you’re running three different campaigns: an AdWords campaign, an Instagram social campaign, and an email newsletter. In this case, you'll want to create separate short links for each campaign that contain different UTM parameters that lead to your landing page, so you’ll have a better understanding of where your visitors are coming from.

Don’t know what a UTM parameter is? Simply put, it’s a string of code that is placed at the end of a URL to define the source, medium, campaign, term and content that sent the user to your website.

UTM Parameter Examples
Examples of UTM Parameters

This is what a string typically looks like:

With a Link Management Platform like CampaignTracker, you’ll be able to create a short link that contains the UTM parameters, so when you share the link, you’ll know exactly where the traffic is coming from when you analyze the traffic data on CampaignTracker. Now that you have a basic understanding of why using a Link Management Platform like CampaignTracker is essential in your marketing endeavors, let’s go into the benefits in more detail.

Increased organization and efficiency

Because startups often have limited resources, managing links can be time-consuming and overwhelming. A link management platform can help businesses stay organized by providing a central location, making it easier to manage and update as needed. This can save time and reduce the risk of errors or broken links. Need to find a short link you created in the past? CampaignTracker allows you to filter through your UTM parameters, which makes it easy to find and manage your previous links.

Want to learn more about UTM Parameters? We’ve got a great guide here.

For those who want to upload a ton of links, CampaignTracker also provides tools for bulk updates by using a CSV file, so you can save even more time.

Improved analytics and tracking

One of the most significant benefits of using a link management platform is the ability to track and analyze link performance. Let’s say you create multiple posts on a plethora of social media networks. This data can help businesses understand which links are most effective and which ones need improvement. And as soon as you log in to CampaignTracker, you’re greeted with a main dashboard with a variety of helpful stats such as number of visits, conversions, visits by source, and visits by campaign. This information can help you optimize your link strategy for better results, such as higher conversion rates or increased website traffic.

Main dashboard of CampaignTracker
CampaignTracker Main Dashboard

Streamlined collaboration and communication

In today's business world, collaboration and communication are more important than ever. Link management platforms like CampaignTracker provide features that make it easy for team members to collaborate on link management tasks. They allow marketing teams to create different workspaces, share links, assign tasks, and track progress, all in one central location.

This can help businesses improve communication and efficiency, especially when working remotely or with teams spread across different locations. Suppose you’ve got Anne working on a new Facebook post and Fred working on an email campaign. They’ll need to create links with their corresponding UTM parameters.

Here’s an example of what Anne’s link might look like before it gets shortened:

Here’s an example of what Frank’s link might look like before it gets shortened:

Once created, they’ll be able to use the data and analyze the performance of both marketing campaigns on CampaignTracker to see which is more effective. Therefore, having a single platform amongst the team can reduce the risk of errors or miscommunications and improve the overall marketing efficiency. Could you imagine the headaches if both Anne and Fred had their own separate spreadsheets with different parameter definitions for their links?

In conclusion, startups can increase their organization and efficiency, improve their analytics and tracking, and streamline collaboration and communication among team members by simply using a link management platform like CampaignTracker. With the ability to track and analyze link performance, businesses can optimize their link strategy for better results, such as higher conversion rates or increased website traffic. By taking advantage of the benefits that link management platforms offer, small businesses can ensure that they are not losing valuable data and knowledge about their customers. With that being said, why not give CampaignTracker a test drive today?

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