Strategy Articles

We write and share useful content about link management and digital marketing.

Apr 15, 2023

The Future of Link Building: Trends and Predictions

From Linkless Mentions to Personalized Content: The Top Trends and Predictions Shaping the Future of Link Building

Mar 24, 2023

URL Shorteners 101: What They Are and How to Use Them

What is a URL Shortener?

Mar 16, 2023

8 Best UTM Builder Spreadsheet Templates Reviewed (Updated for 2023)

Need a top notch Google Analytics URL builder spreadsheet for your digital marketing team?

Mar 14, 2023

Top reasons why your startup needs a link management platform

By investing in link management tools and strategies, startups can set themselves up for success.

Jan 7, 2023

The Ultimate Guide to Using UTM Parameters

Using UTM parameters as part of your Marketing strategy is one of the best ways to track your Marketing campaigns.

Mar 22, 2022

Short URLs vs long URLs: 3 reasons Marketers should care

Why would you want to shorten a URL?

Oct 27, 2021

How to find the first users for your Startup

Generate Leads and Market Your Product Using Social Listening with Notifier

Mar 6, 2019

Three Reasons Why Content Marketing is More Important than Sponsored Advertising

Millennials are now the working-age generation, and they want to see you know your stuff

Feb 28, 2019

8 Best UTM Builder Spreadsheet Templates Reviewed (2019)

Looking for the best Google Analytics URL builder spreadsheet for your digital marketing team?

Jan 2, 2019

Digital Marketing Analytics

Digital Marketing Analytics: We’re All Driving Blind (And that’s okay)

Dec 28, 2018

5 Reasons You Need Multi-Touch Attribution

Multi-touch attribution is one of those marketing buzzwords that we all know we need to know

Dec 18, 2018

A Beginner’s Guide to Tracking with UTM Parameters

How to filter through the noise to figure out which digital marketing efforts are driving traffic and conversions

Nov 28, 2018

7 Links You Need To Track with UTM Parameters

Seven kinds of links that UTM tagging is sure to result in meaningful (and digestible) new information

Nov 23, 2018

Setting Goals for Your Marketing Campaigns

Successful marketing happens when marketing goals are aligned to broader company goals.