Strategy Articles

We write and share useful content about link management and digital marketing.

Apr 28, 2025

The Link Tracking Checklist Every Marketer Should Use

Use this essential link tracking checklist to ensure flawless campaign tagging, accurate data, and marketing clarity.

Apr 28, 2025

Building a Tagging Culture for Unified Team Success

Foster a strong tagging culture to unify teams, streamline data, and drive smarter, more aligned marketing outcomes.

Apr 27, 2025

A Complete Guide to Increase Customer Retention

Boost customer retention with this guide—strategies, loyalty programs, and insights to enhance engagement, cut churn.

Apr 26, 2025

Campaign Tracking for Beginners: A Simple System You Can Set Up Today

New to campaign tracking? Set up a simple UTM system today and start capturing clear, actionable marketing data.

Apr 25, 2025

Mastering Campaign Monitoring Best Practices

Master campaign monitoring with best practices that boost accuracy, visibility, and data confidence across channels.

Apr 24, 2025

The Art and Science of Link Tagging for Precise Campaign Measurement

Link tagging meets strategy—track campaigns with surgical precision for accurate, actionable marketing analytics.

Mar 3, 2025

Mastering How to Track a Marketing Campaign

Learn to master marketing campaign tracking with analytics, UTM parameters, and data-driven strategies for success.

Mar 3, 2025

Everything You Need to Know About Link Tagging

Master link tagging to enhance campaign tracking, attribution accuracy, and marketing performance.

Mar 2, 2025

The Future of Campaign Attribution: What Marketers Should Prepare For

Uncover the future of attribution and how marketers must evolve to stay competitive in a data-first, post-cookie world.

Mar 1, 2025

Smarter UTM Tagging for Scalable Link Tracking

Smarter UTM strategies to scale link tracking, enhance clarity, and power up your marketing analytics.

Feb 22, 2025

UTM Tags vs. Campaign Chaos: How to Win That Battle

End campaign chaos—master UTM tags to bring clarity, control, and ROI to your marketing efforts.

Feb 22, 2025

What Happens When You Ignore Link Tagging How to Recover

Ignoring link tagging costs you data and ROI—here’s how to fix your campaigns and rebuild tracking clarity fast.

Feb 22, 2025

Tag Once, Track Forever: Automating UTM Parameters at Scale

Automate UTM tagging to scale campaign tracking with consistency, accuracy, and zero manual overhead.

Feb 22, 2025

How to Set Up Custom UTM Builders for Your Marketing Team

Build custom UTM tools to streamline campaign tracking, ensure consistency, and empower your marketing team at scale.

Feb 22, 2025

Beyond the Click: What Link Data Tells You That Google Analytics Won’t

See what link data reveals that Google Analytics misses—unlock deeper insights beyond surface-level metrics.

Feb 22, 2025

Organizing Your UTM Tags for Maximum Impact

Enhance campaigns with effective UTM management—track, analyze, and optimize using structured data for better ROI.

Feb 22, 2025

Advanced SEO Techniques: A Mega Guide to Ranking in 2025

Master advanced SEO techniques to rank in 2025 with this mega guide on keywords, backlinks, and analytics strategies.

Feb 22, 2025

From Spreadsheet to Strategy

Turn UTM chaos into clarity—discover how documentation transforms data into powerful marketing strategy.

Feb 22, 2025

The Hidden Benefits of UTM Tagging for Email Marketing

UTM tags boost email marketing by tracking engagement, enabling segmentation, and improving conversions.

Feb 22, 2025

The 5 Biggest UTM Tagging Mistakes Marketers Make

Inconsistent UTM tags skew data. Standardize naming to unlock clarity and power smarter marketing decisions.

Feb 22, 2025

UTM Fatigue Why Your Team Hates Tagging and How to Fix It

UTM tagging draining your team? Discover why it happens—and how to fix it with smart, simple, proven strategies.

Feb 20, 2025

The Campaign Tracker Toolkit: Everything You Need in One Place

Streamline tracking, link management, and reporting with one toolkit built to maximize clarity, insight, and ROI.

Nov 7, 2024

The Ultimate Guide to UTM Organization

In today's data-driven marketing landscape, UTM management isn't just a best practice—it's essential for survival.

Apr 15, 2023

The Future of Link Building: Trends and Predictions

From Linkless Mentions to Personalized Content: The Top Trends and Predictions Shaping the Future of Link Building

Mar 24, 2023

URL Shorteners 101: What They Are and How to Use Them

What is a URL Shortener?

Mar 16, 2023

8 Best UTM Builder Spreadsheet Templates Reviewed (Updated for 2023)

Need a top notch Google Analytics URL builder spreadsheet for your digital marketing team?

Mar 14, 2023

Top reasons why your startup needs a link management platform

By investing in link management tools and strategies, startups can set themselves up for success.

Jan 7, 2023

The Ultimate Guide to Using UTM Parameters

Using UTM parameters as part of your Marketing strategy is one of the best ways to track your Marketing campaigns.

Mar 22, 2022

Short URLs vs long URLs: 3 reasons Marketers should care

Why would you want to shorten a URL?

Oct 27, 2021

How to find the first users for your Startup

Generate Leads and Market Your Product Using Social Listening with Notifier

Mar 6, 2019

Three Reasons Why Content Marketing is More Important than Sponsored Advertising

Millennials are now the working-age generation, and they want to see you know your stuff

Feb 28, 2019

8 Best UTM Builder Spreadsheet Templates Reviewed (2019)

Looking for the best Google Analytics URL builder spreadsheet for your digital marketing team?

Jan 2, 2019

Digital Marketing Analytics

Digital Marketing Analytics: We’re All Driving Blind (And that’s okay)

Dec 28, 2018

5 Reasons You Need Multi-Touch Attribution

Multi-touch attribution is one of those marketing buzzwords that we all know we need to know

Dec 18, 2018

A Beginner’s Guide to Tracking with UTM Parameters

How to filter through the noise to figure out which digital marketing efforts are driving traffic and conversions

Nov 28, 2018

7 Links You Need To Track with UTM Parameters

Seven kinds of links that UTM tagging is sure to result in meaningful (and digestible) new information

Nov 23, 2018

Setting Goals for Your Marketing Campaigns

Set marketing campaign goals that align with company objectives using collaboration and adaptability for success.