Tracking Campaigns with URL Builder


By Dylan Petersson

22 Mar 2019

Google’s URL Builder is a handy form

Justin Cutroni, Analytics Evangalist at Google takes us through all the steps of tracking campaigns with URL Builder in this video. Google’s URL Builder is a handy form, making it quick and easy to generate a UTM tagged URL. Justin give us some great recommendations for naming conventions and other important considerations for UTM tagging. A spreadsheet or the CampaignTracker app can make it even easier to build and manage your URLs, especially if you’d like to know how many clicks each URL is getting.

To get more help on getting started using UTMs, check out our Beginner’s Guide to Campaign Tracking with UTM Parameters.

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